Master of Management Study Program, Faculty of Economics and Business, Diponegoro University again received the Indonesia Digital Popular Brand Award in 2021 on Thursday, October 28, 2021. This award was given by INFOBRAND.ID in collaboration with TRAS N CO Indonesia and IMFocus Certified Google Partner, conducted research on the Indonesia Digital Popular Brand Index to capture the brands that achieved the highest popularity in their product/service categories over the past year.
The Indonesia Digital Popular Brand Award (IDPBA) is a prestigious appreciation and recognition for brands in Indonesia that have succeeded in building popularity and increasing their brand activities through Digital Media (Internet) so that they are superior and popular compared to other brands in similar categories. The Indonesia Digital Popular Brand Index 2021 Phase 4 research was conducted in July-September 2021 on more than 1,500 research brands from 225 product/service categories.
There is a special category (Special Category), namely Universities with Master of Management study programs in Indonesia. The research is focused on the best universities in Indonesia according to the Ministry of Education and Culture (Kemendikbud) version, for further research based on 3 assessment parameters of the Indonesia Digital Popular Brand Index, namely:
- Search Engine Based, based on brand reviews on internet pages and monthly average brand searches on the internet
- Social Media Based, based on Facebook, Instagram & Youtube engagement
- Website Based, based on website traffic, website access speed and mobile user friendliness.
The Indonesia Digital Popular Brand Award (IDPBA) 2021 “Special Category” is given to Universities that have successfully met 2 (two) final assessment criteria, namely: a. Research Colleges are reviewed on more than 10,000 search engine pages, b. Researched Universities which according to research results are in the top 10 rankings or TOP 10 in their categories.
The Head of the Master of Management Study Program, Mirwan Surya Perdhana, Ph.D, CWM®, said that this award is an added motivation as well as a reminder to always maintain and improve the quality of education, relations with stakeholders – industry, government and private institutions, communities, SMEs, partner universities and alumni; so that graduates of the Master of Management Study Program from Diponegoro University can play an active role in developing the country.
While the Head of the Undip Secretariat and Protocol, Dr. Agus Suherman, S.Si., M.Sc., added that the achievements made prove that the Faculty of Economics and Business is superior and classy. “It is proven in the ranking of THE WUR 2022 by subject, Business and Economic Undip is number 3, the best National,” explained Agus.
